With the New York Knicks now having to share seemingly everything but their home stadium, Madison Square Garden and their television network, MSG Network with the city’s new NBA team the Brooklyn Nets, one could only imagine that the Knicks would ratchet things up in the advertisement war in attempts to reclaim their supremacy of the Big Apple.
With that being said the Knicks and MSG Networks released a mass of controversial advertisements in order to gain the attention of New Yorkers walking the streets, riding the subways or simply just watching television. Some of those ads include billboards and commercials which state excerpts such as “It’s Friday night. You can either see a Broadway harness malfunction or you can watch real men fly” and “It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”
The harness malfunction ad is an obvious attack on the Broadway show title “Spiderman: Turn Off the Dark” where several actors have been injured in attempting certain stunts during the show. The MSG Network announced on Wednesday that they would pull the ads due to “bad judgement” on their part for creating and releasing the ads.
Lost in all of the advertisement malfunctions is the fact that the New York Knicks have began the season 3-0 for the first time since 1999 and honestly didn’t need controversy to sell the team to the New York City basketball fans. It seems like once again James Dolan and his brain trust attempted to go with style over substance; when will he learn?