Just when everyone had seemingly forgotten about the New Orleans Hornets‘ name change, the team announced on Wednesday that it will officially reveal the its new name–the New Orleans Pelicans–and logo on Thursday. The name won’t take effect until the beginning of the 2013-2014 NBA season, but Hornets fans will have all summer to let the new name and logo grow on them because Lord knows they won’t be in the playoffs.
New Hornets owner Tom Benson says the team’s new colors will be blue, gold and red, so it’s safe to say New Orleans isn’t going for a more conservative look. Of course, the colors won’t matter to most fans, but the name sure will.
The brown pelican is the official state bird of Louisiana, which is labeled “The Pelican State,” so the new mascot is appropriate, albeit still silly-sounding. Now if the new digs the players will be wearing to begin next season are much better looking than they sound, things might go over a little more smoothly, but don’t bet on it. New Orleans is known for being gaudy, so we can only assume the Pelicans’ uniforms will follow suit.
Of course, the main thing is the franchise’s success on the court, regardless of what the players are wearing. Although 2012 No. 1 overall pick Anthony Davis is viewed as the future of the franchise, Benson’s front office will have to add contributing pieces around him quickly if this team is going to make any noise other than its uniforms anytime soon.