LeBron James will make an appearance in the final Super Bowl advertisement that will be shown during tonight’s game.
The commercial is for Samsung, and the concept revolves around “The Next Big Thing.” However, James is already the best player in the NBA and is chasing Michael Jordan for the greatest player ever, so it would seem to me that he is already a pretty “big thing.”
But that is neither here nor there.
The leading candidate for the 2012-13 NBA MVP (26.5 PPG, 7 APG, 8.3 RPG) joins Paul Rudd and Seth Rogen as the two make their case for their being the next big thing. However, when James is connected through a video chat, and the two express their excitement for the opportunity to work with James, Rudd says “You got LeBron James!…You don’t even need anyone else!”
“Right…we don’t, we don’t…” the Samsung representative replies.
Here is the video:
It is a shame that companies only put in effort to make the Super Bowl ads so enjoyable during the February NFL Championship, while there are only a few other commercials that are amusing during other times of the year.
James has had some memorable ones in the past, though. Here is one of my all-time favorites, in which James and Dwight Howard compete in a game of basketball (first one to miss) while playing for some McDonald’s.
The 2010 commercial pays homage to the original, in which Michael Jordan and Larry Bird compete for the same prize.