The Boston Celtics were forced to make some major adjustments in late January when they lost Rajon Rondo for the rest of the 2012-2013 NBA season with a torn ACL. Along with changing their offensive scheme, they also had to have a few players step up and play larger roles within the team than they were used to. One of those players was Avery Bradley.
Bradley is mostly touted for his superb defensive abilities, but was called upon to play more of a role in Boston’s offense with Rondo out of the lineup. He has taken over the majority of the point guard duties and has done a nice job of filling in for the most part. He doesn’t turn the ball over and is solid at getting the Celtics into their sets and running them smoothly.
A troubling trend that has been developing lately, though, is how often Bradley is looking for his own shot. In the month of March, Bradley is averaging 9.9 points and 3.1 assists per game, which isn’t the most impressive line. Even less impressive is that he’s scoring those 9.9 points per game on 10.5 shot attempts per game and just 38.8 percent shooting.
In March, Bradley is averaging the fourth-most shot attempts per game for the Celtics, but has the second-worst shooting percentage over that time behind only Shavlik Randolph. Not to disrespect Randolph, but it’s not a good thing if you’re shooting percentage is only better than his.
Bradley needs to take less of a shooter’s role in the offense as the Celtics go forward. He’s capable of hitting shots at times, but he shouldn’t be as featured in the offense as he has been. He needs to focus more on driving-and-kicking and making an extra pass instead of looking for his shot. In the long run and in the postseason, Boston will be a better team if that happens.