NBA Chicago Bulls

Chicago Bulls Fans Can Celebrate Benny the Bull, America’s Favorite Mascot

Rob Grabowski – USA TODAY Sports

On a night when the Chicago Bulls lost their quest for an NBA title, their mascot won a most impressive honor. The Chicago Bulls Mascot Benny the Bull has been named “America’s Most Popular Sports Mascot” for the year 2013.

The warm and fuzzy anthropomorphic fan-friendly mascot Benny the Bull stands tall in the eyes of fans. Listed annually on, The Marketing Arm’s Davie Brown Index measured public perceptions of mascots based on the following survey criteria: awareness, likeability, attention-getting, photo-friendliness and interaction. Fans also indicated whether a mascot was their “absolute favorite” or “one of my favorites.”

Benny the Bull made his debut in 1969 as the NBA’s first mascot and he’s been entertaining fans ever since. Arguably the hardest working mascot in sports, he receives the most photo requests of any mascot and makes upwards of 250 appearances, locally and internationally, each year as reported by

Whether he’s flying from the rafters, boogieing with the little ones or playfully slinging a bag of popcorn half the size of his ample body, he’s a source of constant energy and excitement. His work ethic and athleticism are to be admired.

“We are so proud of him for being recognized as the number one mascot in the sports industry,” expressed Chicago Bulls President and COO Michael Reinsdorf.

Nowhere to be found on this year’s list were the formerly popular Phoenix SunsGorilla, the Denver Nuggetsmountain lion Rocky or the San Antonio SpursCoyote.

So, raise your glasses and congratulate the cuddly creature that left all other mascots in his dust! Bulls fans have something to celebrate after all.


Hollie M. Woods is a writer for Rant Sports covering the Chicago Bulls and the NBA. “Like” her on Facebook.