Brooklyn Nets CEO Brett Yormark Smartly Sends 'Championship Or Bust' Message

By Mike B. Ruiz
Joe Camporeale-USA Today Sports

Brooklyn Nets CEO Brett Yormark sounded more like the late George Steinbrenner when he spoke the other day about his team’s upcoming season.

Speaking at an NBA press conference in Beijing, China, Yormark was very candid and said that “Nothing but a championship is going to be accepted.”

We’ve seen how this same kind of movie painfully ended for the newly-assembled Miami Heat in the 2011 Finals, as well as last year’s star-packed Los Angeles Lakers, who were just able to sneak into the playoffs before being immediately dismissed by the San Antonio Spurs in the first round.

But Yormark isn’t being ignorant of those first-year disappointments in having the highest of expectations for his Nets team that hired Jason Kidd to be head coach, and just added Kevin Garnett, Paul Pierce, Jason Terry, Andrei Kirilenko and Shaun Livingston this offseason. This team is loaded with high quantities of talent, heart and experience.

Kidd is the exception when it comes to experience, though. He literally has as much coaching experience as the Nets’ mascot, the Brooklyn Knight. This is all brand new to him. However, the amount of championship leadership the roster possesses in Garnett, Pierce and Terry, as well as immense hunger from excellent players such as Deron Williams, Joe Johnson and Brook Lopez should allow winning it all to be a very realistic goal for a team with a first-year coach.

After spending all that money, how could it not be championship or bust for the Nets?

Yormark may not be the Nets’ owner, but the boss would still be proud of him for directing such bold words at his team.

Mike B. Ruiz is a Brooklyn Nets writer for Follow him on Twitter @mikebruiz and “Like” him on Facebook.

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