Philadelphia 76ers' Marketing Blitz Is Only Tip Of Iceberg

By Alan Gung
Brett Brown
Howard Smith-USA TODAY Sports

The Philadelphia 76ers are going all-out on a guerrilla campaign just to draw fans. They have everything from t-shirt giveaways throughout the city to having a pep rally at their sponsor, Independence Blue Cross’ headquarters.

This effort to attract fans isn’t really going to do anything to draw in the crowds unless they either start winning games or have a superstar on their roster. This will be a long season, but head coach Brett Brown can make the Sixers more competitive if they have a “nothing to lose” attitude.

This team is similar to the 1995-96 team who drafted highly-regarded pick Jerry Stackhouse, traded for former All-Star Derrick Coleman and signed key free agent Vernon Maxwell. The team could have won over 40 games and made the playoffs, but instead they tanked and had one of the worst records in NBA history (18-64) just to get their chance in drafting Allen Iverson. They pulled a similar marketing stunt just to fail on the court, but lost fans.

The team got lucky and drafted Iverson, but it took them a few seasons before they made the playoffs. This current squad is heading in the same direction just to get a chance at drafting Andrew Wiggins. Sixers ownership must realize getting fans hyped is a small part. The bigger part is making trades that may not immediately make a difference, but can set them in the right direction.

The truth is, who can get excited over a team with a team consisting of mostly unknowns or role players such as James Anderson, Thaddeus Young, Evan Turner, Tony Wroten and Kwame Brown? If the Sixers had a decent player like Lance Stephenson or Eric Bledsoe, they will begin to fill seats.

The only good thing about going to see a bad team is that fans can get lower level seats at bargain prices.

Alan Gung is a Philadelphia 76ers writer for Follow him on Twitter @AlanGung, “Like” him on Facebook or add him to your network on Google.

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