7. Chris Paul
Did you know that those Chris Paul vs. Cliff Paul “Born To Assist” commercials were also a product of Jay Z’s marketing company Translation, LLC?
Did you know that those Chris Paul vs. Cliff Paul “Born To Assist” commercials were also a product of Jay Z’s marketing company Translation, LLC?
The endorsements have yet to roll in, but the combination of Jay Z and the potential of sneaking the New York Jets into the playoffs could lead to big things for Roc Nation Sports’ shakiest client.
“I think the main part that sold me, as well as having a conversation with Jay, is the team that’s around him,” New York Giants wide receiver Victor Cruz said via the NY Daily News. “When you look at the things he’s done marketing-wise, as well as the layouts of his albums, everything’s been strategic, it’s been done the right way, and everything kind of just flows properly. I don’t think I’ve seen one deal they’ve done where I’ve been like ‘Eh, I don’t think I would’ve done that.’
“So I feel like if they can have that same approach with sports, I think they can be successful.”
The result was a new six-year, $45.879 million contract to keep the salsa in MetLife Stadium.
Unlike most WNBA players, Skylar Diggins has been spending her offseason in the states, largely because of her deals with Nike Air Force One’s and Sprint Post Up.
Kevin Durant's NBA and Nike contracts are already intact, but he wanted to bring in an agent who could raise his profile. And being around Jay Z and having him sit court-side at Oklahoma City Thunder games will sure do that.
Now let’s see if he can replace that Gatorade deal that was loss.
When the New York Yankees would not budge, Jay Z took Robinson Cano to Seattle and wrapped up the fourth-largest deal in major league history.
You can add that 10-year, $240 million to whatever he garnered when he became the new face of Pepsi for MLB -- another Roc Nation move.
With all of the work that the "Two Kings" have done together, we have to ask could LeBron be next?
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