Michael Carter-Williams is leading NBA rookies in most statistical categories, but one of the biggest is not because of his stats. He’s also leading rookies in jersey sales.
Adidas and NBAStore.com released the latest rankings for the quarter this year and Carter-Williams is the only rookie to rank amongst the top 15 in jersey sales. He was the last player to crack the list.
The big sales news should help the Philadelphia 76ers market themselves in the future with one of the league’s most popular players. They haven’t had a true marketable player since the days of former Sixers superstar guard Allen Iverson.
The report also mentions jersey sales are up by double-digits this year despite beliefs jerseys are no longer a fashion trend.
Carter-Williams joins a list that features LeBron James, Derrick Rose and Kevin Durant. He’s putting up All-Star numbers averaging 17.7 points, 7.3 assists, 5.8 rebounds and a league-leading 3.13 steals per game.
He’s currently out with a knee infection, but should be back soon. Carter-Williams is also the front-runner for Rookie of the Year. He’s not on the list of the latest All-Star game returns but he may still be selected to represent the East off the bench.
His popularity may dip a little, but should go back up once he returns. The Sixers should utilize Carter-Williams’ popularity as a way to sell tickets. Everyone, except Stephen Curry, on the jersey sales list have been selected to the All-Star game.
The Sixers have one piece of their building block and have a marquee player they can rebuild around.