Philadelphia 76ers' Big Sponsorship Deal Won't Help Them Attract Free Agents

By Alan Gung
Sam Hinkie
Eric Hartline-USA TODAY Sports

Their new sponsorship deal with will help the Philadelphia 76ers financially, but it won’t help them with attracting free agents. The deal will help hire personnel and investing in state-of-the art equipment. The problem is with the NBA‘s salary cap. The cap is not necessarily a bad thing, but it prevents teams from having the financial flexibility to buy a championship. Every team is looking to avoid getting taxed by the league.

Even teams with lots of financial flexibility like the Los Angeles Lakers and Miami Heat have been making cuts just to soften the taxes levied on them. The Sixers would likely join them if they were to spend big in the offseason. Since the last lockout, the league and player’s association agreed to lower the cap this summer. League rules encourage teams to retain their free agents. Free agents can sign for more money and for more years with their previous team.

Sixers ownership hired Sam Hinkie to help them get their money’s worth while saving. With Hinkie as GM, the Sixers will look to remain within the cap just as they are currently doing. The deal will generate lots of money for the Sixers; however, they will look to remain frugal. The signing of a superstar like LeBron James is highly unlikely as it will be hard to lure him in with the type of contract the Sixers will be able to offer.

It also doesn’t help that the Sixers rank low in attendance. They may be able to draw in one free agent, but will have difficulty bringing in a supporting cast.

Alan Gung is a Philadelphia 76ers writer for Follow him on Twitter @AlanGung, “Like” him on Facebook or add him to your network on Google.


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