Professional sports teams have been using many of the same tired promotional giveaways for years now, the NBA included. Go to a game on a giveaway night and be one of the first x-number of people through the gate and you’ll get a bobblehead, a t-shirt, a garden gnome, or something of the sort.
The Memphis Grizzlies have changed the giveaway game forever, though, with their latest promotion. On Feb. 21 as the Grizzlies play the Los Angeles Clippers, Memphis will give the first 5,000 fans that enter the arena a temporary neck tattoo that says “GRIZZLIES” in honor of forward James Johnson and his neck tattoo.
Johnson’s tattoo doesn’t say Grizzlies, but instead reads “NAYMIN 3.9.13” to show love for his son who was born prematurely and left with several health problems in March of last year.
Johnson is in his first year with the Grizzlies and, much to surprise of his team, fans, and the league, has been a key contributor for Memphis. In 25 appearances, the fifth-year forward has put up 8.2 points, 4.4 rebounds, 2.8 assists, 1.7 blocks and 1.2 steals in 22 minutes per game while hitting an effective 45.9 percent of his field goal attempts.
In terms of neck tattoos, though, this an absolutely brilliant marketing strategy for the Grizzlies. What person, even if for only a second or two, hasn’t had the thought “I would love a neck tattoo right now” at least once in their life. Even if you haven’t ever thought that, you have to admire the creativity of the giveaway.