Can the NBA Please Rid Basketball of Miami Heat Novelty Jerseys?
When extra revenue becomes the issue, businesses tend to take a turn for the worse when it comes to overusing a popular product. This seems to be the case with the NBA and their use of quirky 2013-14 uniforms.
They used colorful throwbacks and Miami Heat nickname jerseys to give young fans a reason to bug their parents to go out and purchase tank tops that they already had in their closets. But they put enough of a unique twist (camouflage and Noche Latina) on them to make people not notice that they were basically buying things twice.
And as for the skintight short-sleeved jerseys, the powers that be have might hit a goldmine regardless of the hate from superstars like LeBron James, Manu Ginobili and Dirk Nowitzki.
The speculated thought process behind their debut, last year, was to draw fans that may have felt that they were too old to wear tank tops and would prefer a tee. The rumor also spread that the new look would entice the casual fan and be set in case the NBA ever revisited the thought of tagging their uniforms with sponsors — similar to WNBA shirts and MMA shorts.
And it must have worked because they came back in full force. But do we really need the overkill of seeing them more than twice — or four times when it comes to the nickname jerseys?
In the words of the South Florida Sun-Sentinel’s Ira Winderman, “the nickname jerseys were cute once (maybe).” However they likely won’t be going away anytime soon, so get use to the made-up monikers and Tour de France look.