There’s no shortage of selling out in the sports world these days. It’s not a matter of if you’re favorite league or team will sell its soul, it’s a matter of when. According to NBA Commissioner Adam Silver, it’s only a matter of time before his league completely sells out.
Okay, he didn’t use those words. But he did say this about ads on jerseys in the future:
“It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players. It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship. Increasingly as we see Champion’s League and English Premier League televised in the US, I think it’s going to become more acceptable and more commonplace for our fans as well.”
Money is no doubt the name of the game these days. The NBA is no longer just about the action on the hardwood, and it hasn’t been for a long time. Over the years, more and more marketing has crept into the game, so it’s not surprising at all to hear the Commissioner admit that jersey ads are coming in the near future.
I hate the concept of jersey ads, but the reality is that most major American sports are heading in that direction. Some will call it whoring out, while others will just call it good business. I get the business side of it, but as I ask all the time in this world — when is enough, enough?