If there is one thing Jay-Z knows, it is how to make money, and NBA-hopeful James Young wants on with the rap legend to build his brand by being the newest client to Roc Nation Sports.
When one of the richest artists in rap music decided to start a sports agency, it was met with much chagrin and skepticism. How would Mr. Carter be able to convince a professional athlete that he should handle their future careers and salaries? Well, after signing second baseman Robinson Cano, Roc Nation was able to help land Cano with a $240 million contract. After that, it wasn’t very hard to find clients.
The new sports mogul has added some very talented players to his agency which includes C.C. Sabathia, Geno Smith, Hakeem Nicks, Kevin Durant, Skylar Diggins and Victor Cruz. Some of the appeal to signing with Roc Nation is obviously the money and publicity that a client of the organization will receive, but it also helps out that Jay-Z knows the city of New York, which most of these athletes have some type of connection to.
Now that Young is a client, the public will see what kind of magic Roc Nation can create for a player who is not yet in the NBA. Playing in the NCAA National Championship obviously gave the 6-foot-6 star some great exposure, and that exposure helped him to decide to enter the NBA after one season with the Kentucky Wildcats.
While averaging 14.3 points and 4.3 rebounds a game during the regular season and making Final Four All-Tournament Team, Young should be able to find success as a professional athlete. Many fans for the Wildcats will be disappointed in losing this talent, but Jay-Z has to be thrilled with his newest client. If he can get Young a great deal, expect a mass exodus from other NBA prospects to follow in the coming years.
With this new addition to Roc Nation Sports, Jay-Z could be on the path to build an even bigger enterprise than his music empire.
Jack Delaney is a writer for Rantsports.com. You can follow him on Twitter @jackbmore13, “Like” him on Facebook, or add him to your network on Google.