Miami Heat President Pat Riley Jinxes Team, Files for Trademark on "3-Peat"

By Connor Muldowney
Pat Riley
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In the midst of yet another deep playoff run, the team’s fourth straight, Pat Riley is placing a ton of pressure on the Miami Heat to win a third straight NBA title. As the team’s president, Riley has put together quite the team of stars and, with another NBA title this year, a possible dynasty.

So, how is Riley putting extra pressure on Miami and its players? According to ESPN‘s Darren Rovell, Riley filed for a trademark on the phrase ‘3-Peat’ — meaning he is pretty confident in his team to actually pull off the very rare three-peat.

Rovell also had this to say:

Records with the U.S. Patent & Trademark Office reveal that, last Thursday, an attorney representing Riley’s company, Riles & Co., filed a trademark to use the phrase “3-Peat” on “jewelry, namely rings and sports memorabilia.”

Riley wouldn’t have to file for a trademark if he had planned on putting “3-Peat” on the Heat’s championship rings, should they win the title, but would want to protect his investment if there were discussions about selling rings at retail.

It seems as if Riley is already pretty sure that his Heat will pull off the three-peat and make him a richer man if retailers were trying to sell rings and other memorabilia that had the phrase ‘3-Peat’ already on it.

This could really jinx the Heat, however.

He had already filed for the phrase “Three-Peat” right after the Los Angeles Lakers won their second title in 1988. They didn’t end up winning a third title — although they did go to the NBA Finals.

Could the same thing happen in 2014?

Connor Muldowney is the Content Associate for Follow him on Twitter @Connormuldowney, “Like” him on Facebook or add him to your network on Google. You can also reach him at

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