Too many times during the NBA playoffs, stories that really have nothing to do with sports distract from the excitement of the games. Travel back if you will to the 1994 NBA Finals when NBC broke from the Houston Rockets and New York Knicks to show O.J. Simpson‘s white Ford Bronco in a low-speed chase with the cops.
That was a big national story, but it wasn’t a sports story, in spite of the fact Simpson was recognized at the time as arguably the greatest NFL running back of all time. Yet it got 24-hour media coverage and distracted from the game. This year we had Donald Sterling‘s leaked comments, and now Mark Cuban‘s public comments, distracting from all the fun on the TV screen.
Cuban of all people should understand how unfair it is that a social issue would distract from sports. Back in 2011 when Cuban’s Dallas Mavericks won it all, he had to watch as the morning sports shows only wanted to talk about then Ohio State Buckeyes coach Jim Tressel being investigated for NCAA violations. In either case, neither had to do with sports.
Sports fans like to watch sports, not discuss social or legal issues. We shouldn’t have to watch all these social issues get argued to death on ESPN — leave that to CNN. It’s not fair to the Oklahoma City Thunder, San Antonio Spurs, Miami Heat nor the Indiana Pacers. Nothing being discussed is more interesting to the NBA fan than what those amazing athletes are doing on the court.
So, as a sports fan, you just can’t give Cuban the attention he’s getting right now. By allowing social discourse to infiltrate sports, you’re giving Cuban what he wants.