In case you missed it, the internet exploded on Thursday night. It would have been a busy night on social media regardless, because it was game one of the 2014 NBA Finals, but things just got nutty after LeBron James cramped up and was unable to finish the contest.
Many people got into the trolling LeBron mix, but one notable company got everybody all riled up — Gatorade.
James of course does not endorse Gatorade, he endorses Powerade. Given all the backlash, Gatorade has since apologized for the tweets.
Were their comments necessary? No. Were they amateur? Yes. But were they entertaining and of the pot-stirring variety? Absolutely. When you get down to it, that’s what social media is all about.
It’s unlikely Gatorade has harmed its reputation with the insensitive tweets, because let’s face it, everybody is always going to drink Gatorade. There might be a few LeBron fans who boycott the famous sport drink, but for the most part, this incident will be forgotten about in no time.
As for James, he has to do a better job of getting hydrated before game two. Sure, he didn’t plan on the AC breaking at the AT&T Center in game one, but now there’s no excuse moving forward. He cannot let this become an issue again. He’s definitely a person who’s susceptible to cramps more than the average bear is, but the BITW can’t be leaving NBA Finals games with several minutes left on the clock.
But to be optimistic, James has a great chance to redeem himself moving forward. A three-peat would make people forget all about the infamous cramps in game one.