If you’re not a fan of the Dallas Mavericks, you may not be too familiar with the acronym ‘MFFL’. However, for years now, Mavericks owner Mark Cuban has used MFFL, which means “Mavericks Fans For Life,” as a sort of slogan to boost the fans’ spirit.
MFFL has caught on, too, on Twitter, with Mavericks fans using it as a hashtag with and/or instead of “Mavs.” At first it was kind of fun, but it’s pretty much run its course, and it needs to stop. Just think about it — what is the acronym really a play of? “BFF,” which means “Best Friends Forever” and was uber-popular amongst teenaged girls back in the early 2000s.
Those girls are now women, and they don’t seem to use the term anymore. And even if it’s still used prevalently in some circles, why would Cuban want fans of his beloved Mavericks to use such an immature, cheesy phrase to express their fandom? And again, the phrase MFFL has been used for years now.
It’s only a matter of time before fans of opposing teams start spoofing the acronym, maybe by referring to the Mavericks as the “Mobile Fantasy Football League” (an actual league with same acronym, by the way). But Cuban wants to suck the life out of this ridiculous phrase for as long as he can, as he still can be seen at Mavericks games sporting a shirt displaying the acronym.
BFF and Myspace were popular in the early 2000s, but, unlike Dirk Nowitzki ‘s elite-level NBA game, have long been laid to rest. Cuban should know better.