By Andrew Pappas @AndrewPappas24 on July 25, 2014
As if their lucrative NBA playing contracts aren't enough, the NBA's biggest stars are some of the most marketable athletes in the sports world. Here is a list of ten players with an absurd amount of income from endorsements.
Howard's recent character questioning has led to some of his sponsors dropping him, but he still makes a ton of money with his contagious smile and goofy personality. The majority of his endorsement money is now coming from Adidas, but Howard's success in Houston could lead to more international deals.
Anthony recently re-signed with the New York Knicks, and most people think it was because of the money the Knicks could offer. More likely it was because of the opportunities presented to Carmelo in New York City. Anthony is one of the NBA's top earners off the court because of deals with Jordan Brand, Foot Locker, IWC, Steiner Sports, Mission and others. Nike sold $ 30 million of Anthony's signature shoe in the U.S. last year.
Griffin jumped into the endorsement scene with the same ferocity with which he dunks the ball. Throughout his short career, he has already endorsed products for Nike, Kia, Subway , AT&T, Panini America and Vizio electronics. If you haven't seen Griffin's Kia commercials, they are quite funny, which ensures that he will land plenty of other endorsement deals throughout his career.
Bryant missed almost the entire 2013-14 season as a result of a fracture in his left knee, but his jersey was still the NBA's third best seller during the season. That alone shows the star power that Kobe has. His deals with Turkish Air, Lenovo, Hublot and Nike are worth more than $ 30 million annually. Los Angeles has been an absolutely perfect fit for Kobe, one of the NBA's all-time greats.
Paul's trade to Los Angeles Clippers after the 2011 lockout drastically raised his profile. His Chris/Cliff Paul State Farm commercials have been an absolute hit, and as the front man of one of the NBA's most exciting teams, his stardom is only going to rise. Paul's other endorsement deals include Nike, Avon, Foot Locker, Kaiser Permanente and Steiner Sports.
Durant, the 2014 NBA MVP, is one of the biggest stars in all of sports. His seven-year deal with Nike generates a majority of his $ 14 million of annual non-basketball income. KD also partners with Sprint, BBVA, Panini, 2K Sports, Skullcandy and Kind snacks. His humble personality and ridiculous skill set will keep him strong in the endorsement game for years to come.
Even with back-to-back season-ending injuries, Rose has maintained his deals with Adidas, Powerade, Wilson Sporting Goods, Skullcandy and 2K Sports, allowing him to remain a superstar even with his lack of on court performance. Rose's "#TheReturn" Adidas ads were heavily watched and talked about following his ACL injury in 2012.
Stoudemire's productivity on the court has plummeted the past few seasons, but his endorsement deals remain intact. Being in New York certainly has helped. He has a major deal with Nike and also a deal with a growing energy strips product with Sheets Brands. Stoudemire has plenty of local deals in NYC as well, and he has had no problems lining his pockets in his time in The Big Apple.
LeBron is the NBA's biggest endorsement star thanks to deals with Nike, McDonald's, Coca-Cola and Upper Deck among others. Sales of his signature Nike shoes were tops among active players at $ 300 million in 2013 and his jersey was the NBA's best seller. He may not be Michael Jordan yet as far as winning, but his international stardom is reaching MJ-esque levels.
LeBron’s former teammate, Dwyane Wade, signed a contract with growing Chinese shoe brand Li-Ning in 2012 and has been the face of their company since. Wade also sells his own neckties and dress socks in addition to having deals with Gatorade, Hublot, Mission, Pepperidge Farm and Dove for Men. With LeBron out of Miami, Wade will once again be the No. 1 star on South Beach which may bring in more localized opportunities for the aging guard.
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