Recently, reports have indicated that Under Armour offered Oklahoma City Thunder forward Kevin Durant a $325 million endorsement deal. This endorsement deal would make Durant one of the most successful off-the-court athletes and immediately create a LeBron James/Nike v. Durant/UA rivalry. How interesting would that be?
In today’s apparel world, Nike has separated itself from the other athletic apparel brands as the upper echelon athletic brand, representing the most prolific athletes in the world and producing superior equipment in nearly all facets of athletic competition.
Durant is currently signed with Nike, but could develop his own brand with Under Armour should he switch over. Under Armour has recently made an impressive push signing high-profile athletes such as Cam Newton, who have helped UA compete with the Nike brand. All others fall short in quality and reputation.
If Durant signed with Under Armour, he would not only be making one heck of a supplemental income, but could also separate himself from the shadow of James and Michael Jordan, who are both heavily involved in the Nike brand. Durant could bring with him more attention to the Under Armour brand and create an athletic apparel rivalry, a battle that could spark some interest in the fans.
Durant would immediately become Under Armour’s most prolific athlete and the relationship would truly be mutually beneficial.
Pull the trigger, KD.