The Donald Sterling era is over in Los Angeles. The Los Angeles Clippers have a new owner in Steve Ballmer and, what looks like, a new outlook in their lives. Since Ballmer was named the new owner, he has publicly voiced his passion and support of his new team and the direction in which they are going. Now that Clippers fans know the new owner is just as excited and ready for things to change as they are, should Clippers fans expect a change in the logo?
Unfortunately for the Clippers and their fans, the Clippers logo and name will have a negative connotation surrounding them because of Sterling and his antics throughout his history as the team owner. A possible way of changing the negative association is to revamp the look of the team’s logo. The Clippers have had the same logo (with subtle changes) since 1984; a logo that came to fruition under Donald Sterling. Changing the logo would help change the entire face of the organization.
A new logo should represent the Clippers new mindset and toughness. Every NBA fan can admit the Clippers, both organization and fans, have had a trying few months since the Sterling tapes came to light. The players were criticized for playing, the fans criticized for supporting and the staff was criticized for taking a paycheck from a known racist. Incorporating the ‘We Are One’ campaign, which developed during the Sterling saga, into a new logo would show unity amongst the entire organization. It would be nice to see the Clippers players wear black uniforms with red and blue accents on the road as a sign of togetherness. It would be best to wear them on the road because a team’s toughness and stability is judged greatly when they play on the road.
Getting a new logo is not what is most important or needed in Clipper land as of right now, but with the addition of Ballmer and a new view, it would be refreshing to Clipper Nation to feel like they are part of a main identifier of their team.