Oklahoma Sooners Football: How Much Does Realignment Matter?

By Luke McConnell

The topic of realignment is growing old very quickly. Unfortunately, it’s probably not going away anytime soon. The saga will end only when the Oklahoma Sooners make a decision on what they want to do.

It’s obvious that realignment is all about the money. However, the question has to be asked, to whom does the money really matter?

For Baylor and Iowa State, the money from television contracts is a huge deal. Without that money from TV contracts, they would have a hard time funding their athletic departments. Schools like those two depend on that more than many people know.

On the flip side, schools like Oklahoma are not quite as dependent on that money. Sure it’s a big deal and it helps make the department operate, but for the most part, that’s icing on cake; money that helps the department finish in the black every year.

Oklahoma has the benefit of a huge fan base, a big group of alumni all across the country and countless dollars in merchandise sales.

The Sooners make plenty of money. Landing in a conference with massive television contracts is simply going to be extra money to pad the wallet.

OU head coach Bob Stoops had the best viewpoint on the whole scenario. “I am leaving that up to Joe Castiglione and David Boren,” Stoops said in his weekly press conference on Tuesday. “Whatever conference they choose, I am in.”

In the grand scheme of things, it doesn’t matter what conference Oklahoma ends up in. They’ll always be fine, no matter where they are.

It’s because they’re Oklahoma.

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