The Big 10 and the Pac 12 had a wonderful plan, you see. The conferences were planning on joining up to play each other in multiple sports and create some new rivalries. Unfortuantely, that idea is now deader than a door nail as they have announced that they will end this plan.
For the life of me, I can not figure out what has caused this to end. I wonder if the new football playoff might have had something to do with it. Without this partnership, the teams can load up on a soft schedule and not have to worry about an early season life. That means they will still be alive for a playoff berth.
I expect more news about this situation to come out in the next few hours. I was actually really looking forward to this new rivalry, as it would give sports new zest. It would include other sports besides football, which means lower tier sports would get more coverage. It was a win-win situation, until both conferences decided that it was not the case.
Maybe this will get revived at some point down the road, but I highly doubt it. They may say that it is too difficult to get the schedules to match up, but I do not buy that. I think they were really fearful of maybe losing a playoff spot. Sounds like a soft way out, but we can not do anything to change it. The real losers here are the fans, not the teams or conferences.
The Big 10 and Pac 12 will still make money, but this might serve as a bit of a black eye. At least the non-AQ teams can get more exposure while the rest of us pine for what might have been.