BCS Bowls: Breaking Down the Swag Bags

By M. Shannon Smallwood
Derick Hingle – US Presswire

It’s a fact…

Your day just gets better when you get the opportunity to use the word “SWAG“…

Just say it out loud one time…


Now don’t you feel like you just gained about a million points in your Street Cred Jar!

Well with all of the BCS Rankings played out and BCS Bowls announced it is now time to focus on the most important part of Bowl Season

That’s right!

It’s time to see which bowl is handing out the best SWAG this year…

In case you did not know, up to 125 players from each team receives gifts totaling up to but to not exceed $550.

This is a practice that has gone on for quite some time and one that has become one of the biggest thrills for players and team VIPs especially over the past five years as the sponsorship of Bowl Games have exploded.

Back in the 1990s it was a lot of great clothes with the Bowl Logo and something like a video game system or walkman (kids… you can Google walkman).

Today, it’s high end watches, iPads, flat screens and gift cards.

But the thing that has taken off like wildfire are the Gift Suites.

Yes, players, coaches and VIPs are allowed to go in and pick out whatever they want up to that dollar amount.

This was a concept created by Jon Cooperstein and his company Performance Award Center.

It was launched at the 2008 Orange Bowl and has grown and gotten bigger each and every year.

Even though those of you who are Amateurism Purist out there might be screaming foul, this is actually a great thing as it gives some players the ability to give a gift to a parent or grandparent they may never could have afforded.

The Sports Business Journal covered this in detail this week and broke down a list of who has the best goodies.

So what is your team going to get or if you are a VIP heading with your team what can you look forward too?

Here is a quick list of all that is available for the 2012 Bowl Season:


Gildan New Mexico
SWAG: Gift suite, Deuce Brand watch, Oakley Holbrook sunglasses, Oakley fine knit beanie cap, Oakley Flak Pack XL backpack, Gildan stadium blanket, quill pen

Famous Idaho Potato
SWAG: Gift suite, North End black winter coat, Kombi winter gloves, white Tiger Woods Victory Nike beanie, Ogio Bullion backpack, Big Game football

San Diego Co. Credit Union Poinsettia
SWAG: Best Buy gift card, Tourneau watch, Maui Jim sunglasses gift certificate, cap

Beef ‘O’Brady’s St. Petersburg
SWAG: Jawbone Jambox, Oakley Dispatch II sunglasses, Oakley backpack, Schutt mini helmet

R+L Carriers New Orleans
SWAG: Beats by Dre headphones, Fossil watch, Oakley backpack

MAACO Las Vegas
SWAG: Gift suite

Sheraton Hawaii
SWAG: Fossil watch, Oakley backpack, Tori Richard aloha shirts, custom beach towel, Pro Athletics shorts, T-shirt, performance T-shirt, hat/visor, calendar

Little Caesars Pizza
SWAG: Timely watch, leather travel sports bag, football

Military presented by Northrop Grumman
SWAG: Applie iPad Mini, Timely watch, beanie

SWAG: Shopping trip to Belk department store, Fossil watch

Bridgepoint Education Holiday
SWAG: Best Buy gift card, Tourneau watch, Maui Jim sunglasses gift certificate, cap

AdvoCare V100 Independence
SWAG: Gift suite, Timely watch, New Era cap, football

Russell Athletic Sports
SWAG: $420 shopping trip to a local Best Buy*, Timely watch

Meineke Car Care of Texas
SWAG: Fossil watch, 32-inch flat-screen TV, belt buckle, T-shirt, lapel pin, backpack

Bell Helicopter Armed Forces
SWAG: Sony gift suite, Fossil watch, Dakine backpack, Big Game football

New Era Pinstripe
SWAG: New Era cap. Bowl committee would not disclose details about participants’ gifts, but last year’s gifts included a Sony video camera, Armitron watch, Balfour ring, New Era duffle bag, New Era caps, a winter hat, hoodie, sweatpants, thermal, polo and crew shirt.

Kraft Fight Hunger
SWAG: Fossil watch, Nike FuelBand, FoxL wireless portable speaker system, Nike backpack, cap

Valero Alamo
SWAG: Apple iPad Mini, Fossil watch, $100 Best Buy gift card, panoramic team photo, Schutt mini helmet

Buffalo Wild Wings
SWAG: Gift suite presented by PAC Sports Division, Fossil watch, Ogio Mercur backpack

Franklin American Mortgage Music City
SWAG: Gift suite, Fossil watch

Hyundai Sun
SWAG: Timely watch, Majestic fleece, Top of the World cap, coin, Helen of Troy hair dryer

AutoZone Liberty
SWAG: Sol Republic Tracks HD Anthem headphones, Bulova watch, Nike athletic shoes and sandals, Nike sunglasses, Nike backpack, football

SWAG: $300 gift card, Fossil watch, Russell Athletic Chick-fil-A Bowl hat, Russell Athletic travel bag, Chick-fil-A gift card

Heart of Dallas Bowl presented by PlainsCapital Bank
SWAG: Gift suite. Bowl committee is still completing all the items

TaxSlayer.com Gator
SWAG: Fossil watch, Dome hat, Mercury garment bag and carry-on bag, Jostens ring, football

Capital One
SWAG: $420 shopping trip to a local Best Buy*, Fossil watch

SWAG: $150 Best Buy gift card, Fossil watch, ring, cap, Outback Steakhouse gift card

Rose presented by Vizio
SWAG: Gift suite, Fossil watch, Oakley backpack, New Era Thirty9 Thirty cap

Discover Orange
SWAG: Gift suite, Tourneau watch

Allstate Sugar
SWAG: Gift suite, Fossil watch, New Era cap, Boxer & Stone hoodie

Tostitos Fiesta
SWAG: Gift suite presented by PAC Sports Division, Fossil watch, Ogio Mercur backpack

AT&T Cotton
SWAG: Fossil watch. Bowl committee would not disclose additional details about participant gifts, but last year’s gifts included an iPad2 and a Fossil watch.

BBVA Compass
SWAG: Fossil watch, Oakley Dispatch II sunglasses, wireless portable speaker, backpack, football

SWAG: Sol Republic headphones, Fossil watch, leather garment bag, Wilson football

Discover BCS National Championship Game
SWAG: Gift suite, Tourneau watch



M Shannon Smallwood has over 10 years of experience in broadcasting and journalism in professional baseball and college athletics and is the ACC Football Guru, SEC Voice of Reason and College Football Comedian for Rant Sports. He is a member of the Football Writers Association of America and the US Basketball Writers Association.

Follow him @woodysmalls.


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