Over the course of the past few years, we’ve seen several secondary ticket market websites pop up to help fans manage and sell tickets they can’t use for a premium price, and also allow teams and other brokerages to get rid of their excess inventory at the same time.
StubHub, one of the pioneers of this burgeoning industry, also closely tracks the revenue associated with these secondary sales — and primary sales that are done through their partner sites — and have noted tonight’s BCS National Championship game between the Alabama Crimson Tide and the Notre Dame Fighting Irish will be the highest grossing event in the site’s history due not only to the number of tickets sold but the overall revenue generated from their sales.
A tweet from ESPN sports business reporter Darren Rovell earlier today echoed this statement:
It’s no surprise that this event will become StubHub’s most lucrative given the buzz surrounding the game between these two tradition-rich, talent-laden national powers.
Previously, StubHub’s most lucrative event was Super Bowl XLV, where average ticket prices for the game finished at $3,599 per ticket.
A quick scan of StubHub four hours before kickoff showed 589 total tickets left available for sale with a base price of $950 and a high price of $3,805. Only a handful of the $950 tickets were still available, while the majority of the tickets available for purchase were between $1,025 and $1,150.
Regardless how the ticket sales finish up in the last few hours from kickoff, you have to figure StubHub won’t be the only secondary market site that makes a killing.