People complain about the games that are normally featured on Thursday night, but the Big 12 is making a move to add more viewers and in return, more cash flow to the conference. On Thursday, it was announced that the Big 12 will be featured on more Thursday night match-ups.
The new deal with ESPN and FOX has required that the Big 12 have at least four games on Thursday night. Both Texas Tech and Texas will play two Thursday night games. Texas’ two games include one against Iowa State and their annual Thanksgiving game, which will be played against Tech. The Red Raiders other Thursday game will be against TCU. Also included in those is the Oklahoma at Baylor game.
This may put a damper on people who were planning on trying to make some away games this season, as the games now take place in the middle of the week. But, the bright side, folk can take Friday off and make it a long weekend.
Right now, the Big 12 is at a stale point. You hear rumors of expansion but nothing coming to fruition. The higher-ups are seeking more exposure outside of the region for games that are not considered marquee, and a Thursday night game is a prime way to do that.
Getting them more exposure may force their hand and decide to expand. I have always been on the side of “get the conference back to 12 teams” — first of all, so the name will be right, and second because they need the championship game.
Regardless if you are a fan of the Thursday game or not, the Big 12 is starting to put their feet in the water when it comes to being more of a National brand like the SEC.
I’m good as long as MACtion Wednesday’s never, ever go away.