Boston College football season tickets went on sale this week, but the Eagles are selling more than just entry to the game — the program’s new “You’re No. 1″ initiative is aimed at showing fans they have a voice in the gameday experience at their university.
“You spoke, we listened,” the school said in a press release on the athletics website.
To its credit, Boston College put considerable effort into finding out what fans want and what they feel is lacking. Current and former season ticketholders shared their opinions in two town hall meetings and 1,400 survey responses.
“The input we heard most centered around parking, hospitality options, regulation enforcement, customer service and in-game entertainment,” Director of Athletics Brad Bates said in the release.
Season ticket prices remain the same as last season, and there will be additional on-campus parking options. Certain lots will be available for $150, and shuttles to free satellite lots will start running back and forth to the game earlier on game days. The school also promises “efficient entry to parking areas to maximize the tailgating experience.” (Was this No. 1 on the fans’ wishlist?)
BC also plans yet-to-be-announced changes to enhance the in-game entertainment. Those changes will be revealed in during the Eagles’ fall camp, leaving a few months to speculate on what, exactly, the school has in mind. Better marching band playlist? Skimpier outfits and flaming batons during the halftime show? Mascot races like they have at minor league baseball games? Or, better yet, a winning football team?
“We realize there are many entertainment options in the Boston area, so it’s vital for us to make the BC football gameday experience as exciting, entertaining and fan-friendly as possible,” Bates said.
The school certainly has the right idea: making a visible effort to understand what fans want and bringing it to them, or bringing them to it via an earlier shuttle, with a smile.
Of course, unless their in-game entertainment takes a page from the Super Bowl playbook and features a big-name artist, the only way to fill the stadium is for the team to become competitive again, but the “You’re No. 1″ initiative is a solid start to making fans feel valued and welcome at Alumni Stadium.