Can The College Football Playoff Survive Without Sponsorship?

John David Mercer-USA Today Sports Images

The college football playoffs, in many ways, will be an experiment for the first few years. How long can this new system survive without big time sponsorship?

I have co-signed the Cotton Bowl ever since it moved to Cowboys Stadium. In fact, I think it should have been an addition to the BCS bowls. I’ve never understood why Atlanta doesn’t have a big-time bowl game.

Seriously, the Chic-Fil-A bowl is not that special. Now, the newly named Chic-Fil-A peach bowl, which will join the Cotton Bowl as additions to the BCS bowls, will make up the college football playoff.

Here is what I like the most about it: everything.

However, that may be short lived. The day and age we live in has higher demands for higher status.

When you’re a celebrity you can’t casually go to the grocery store or the mall without being bombarded with photo and autograph requests and most of your life is documented by the day because of websites like TMZ.

Well, big events are one-in-the-same.

It sounds so nice right now, “The College Football Playoff.” Yes, but it is for just right now, and right now doesn’t last long. It’s the same with anything and everything Division I collegiate athletics. Most of it is a business whether or not you want to believe it.

The same as the celebrity pop-star that just wants a normal lifestyle, but can’t even go to the gas station without paparazzi popping up everywhere, the “college football playoff” will only be able to have such a normal name for so long because it too will become just as complicated when brand names start popping up with offers.

Don’t count on this plain heroic “for the people name without a brand name” advertisement to stick. It just doesn’t work in the world we live in.

Offers will eventually be made, so don’t be silly. After a few years of no sponsor on the most anticipated events in college sports, if not all of sports, there will be a meeting with a brand name that will consist of a healthy amount of money and a bunch of people will become more concerned with their bank account balance than with the integrity of the name and sport.

 

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