An overdue and well-deserved upgrade of the LA Coliseum was announced by the USC Trojans last week. The list of improvements include a live in-game video board, new tailgating area, new food options, mobile ticketing, parking lot adjustments and adjustment to the stadium wireless cell coverage. All of the changes to the coliseum are scheduled during the upcoming 2014 season for the Trojans, with a total of $70 million in renovations.
The Trojans should be excited about the upgrade and what the coliseum means to the tradition of football at USC. With the enhancements, USC is giving Trojan fans one of the best game experiences in all of college football. A new pregame show with first-year head coach Steve Sarkisian will be part of the experience along with live in-game content featured on the coliseum’s video board. USC Athletic Director Pat Hayden believes this will help the Trojans with exposure and fanfare.
“Our goal is for that experience to begin the moment someone buys a game ticket through the time they return home after the game. We have worked diligently to introduce these new aspects of the fan experience, and I believe Trojan fans will really feel part of the game in ways that are unique to USC and unlike anywhere else in college football.” Hayden said about the coliseum upgrade.
The 90-year-old coliseum has hosted many prominent events throughout its history and, with the newest upgrades by USC, proves Trojans football is a priority in Southern California. The Trojans open the 2014 football season in the coliseum against the Fresno State Bulldogs.