Pac 12 Football: Conference Going International With YouTube For 2014 Football Season
The Pac-12 conference’s coverage is about to be on a much wider scale, not just domestically but internationally. Starting on August 26th, the conference is launching a live international YouTube channel that streams coverage from the Pac-12 Network in a 24/7 format. Alumni and fans living abroad in 27 countries will be able to watch live Pac-12 coverage including games and special futures, just in time for football season. The only stipulation for the YouTube channel is games that are broadcast on other networks like ESPN and Fox Sports will not be carried live.
The landmark coverage decision not only gives the Pac-12 international appeal but a recruitment base targeting potential athletes overseas. This is a major win for the Pac-12 network after not coming to an agreement with the nation’s top sports provider, DirecTV, for the third straight year. If the Pac-12 finds success in the international market, there could be a domestic channel established within the next couple years. Worldwide exposure does come with a cost though; the subscription is $100 per year or $15 per month for the channel.
A new android app was also released by the Pac-12 that offers coverage of live games carried across multiple android devices. Pac-12 Now is a service that allows fans to have coverage of their teams without being packaged in a TV subscription. The rollout of new products shows the intent the Pac-12 has evolving with the future of broadcasting, which is moving towards an internet operating system.
The Pac-12 network will be broadcast internationally in the following 27 countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Hong Kong, India, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Russia, Senegal, South Korea, Spain, Sweden, Switzerland and the United Kingdom. Extended coverage will give the Pac-12 a great advantage toward the future and places the conference as in elite in college sports.
Jeff Hauser is a Pac-12 Football contributing writer for RantSports.com and a member of the Football Writers Association of America. Follow him on Twitter @radiohauser.
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