Nike Releases New NFL Uniform Series for 2012 Season
After weeks of speculation, Nike has released their re-designed NFL team uniforms, just a few days after taking over the league’s licensing contract from Reebok on April 1st.
Given the creative, and daring, Nike designs we saw on the backs of both college football players (especially teams like Oregon, Maryland, and Oklahoma State) and more recently on the hardwood during March Madness, it wouldn’t have surprised anyone if Nike took a huge risk in the design of their new NFL uniform sets.
The risk is slight, but not as drastic as many believed it could have been.
Ostensibly, the teams still maintained a fair amount of creative control in these jerseys– NFL bylaws state that no team can be “forced” to change their logo and branding design– however, you have to figure some teams were willing to take the plunge, especially those in need of a “fresher” image which reflects the times.
While they haven’t yet been revealed, it’s safe now to assume time-honored franchises like the Green Bay Packers, Chicago Bears, Pittsburgh Steelers, and New York Giants will make the fewest changes, because they really don’t need to and in the case of each, tradition sells.
On the flip side, it’s no surprise the Seattle Seahawks (seen above) have some of the most daring new designs, fitting the team’s desire (and need) to shed a stale image.
Either way, people will flock to retail outlets to snap up the new team merchandise, because that’s just what happens when anything “new Nike” hits the shelves.
With an unparalleled brand image and level of customer loyalty, Nike will reap a massive profit from the release of these new uniforms, and the variety of licensed and branded merchandise associated with them.
In Nike’s case, it’s good to be King, and today is another crowning achievement.
Everybody loves Seahawks linebacker for adopting this adorable cat
Seahawks linebacker Kevin Pierre-Louis adopted a cat from the Humane Society and now everybody loves him. Read More
Female Friday: Four photos of 49ers RB Reggie Bush’s insanely hot wife
Four photos of 49ers running back Reggie Bush's insanely hot wife. Read More
Female Friday: Three of the cutest Arizona Cardinals fans you will ever see
Photos of three extremely cute Arizona Cardinals fans. Read More
Five things for Denver Broncos fans to watch until training camp begins
Five storylines for Denver Broncos to follow until training camp kicks off at the end of July. Read More
Who were the top three fullbacks in Dallas Cowboy history?
**This week cover32.com/cowboys is taking a look at the top players at their position in Dallas Cowboys history. Starting with the offense, we look at the best that Dallas has had, in our opinions. Let the debate begin…. Read More
Four times Kansas City Chiefs RB Jamaal Charles was superhuman in 2014
Kansas City Chiefs running back Jamaal Charles scored some absolutely insane touchdowns a season ago. Read More