Gatorade recently aired a new commercial spot featuring Cam Newton and Hope Solo in the moments before they start playing the games they love, and using G Series Energy Chews as carbohydrate fuel prior to the game. “After using Gatorade products since I started playing youth football, its an honor to now be part of the Gatorade family. What a difference a year makes,” Cam Newton wrote on his Facebook page. Newton signed a multi-year deal with Gatorade earlier this winter.
When asked what he was going to do to prepare for the next season, Newton replied, “One of the things I wanted to focus on this offseason and what Gatorade is going to be a big contributor of is putting the right things in my body. I’m trying to lose a couple pounds because a lot of times this year I felt kind of sluggish because I put on so much weight from the time that I was at Auburn to my time at Carolina. So I’m trying to get back down to that weight I feel very comfortable at and do damage at.”
Gatorade has worked with NFL teams since 1969; they have also been an official partner with the NFL since 1983. Gatorade also entered a new partnership program that will ensure Gatorade remains on the sidelines for every NFL game through 2022.
“Gatorade is focused on elevating the importance of proper athletic fueling, so it’s important for us to partner with athletes who believe sports nutrition improves performance,” said Sarah Robb O’Hagan, president of North America and global CMO, Gatorade. “Gatorade has been an essential piece of Cam’s football equipment since an early age which makes this partnership a natural fit.”
According to O’Hagan, “Cam has proven himself as a naturally gifted athlete with a promising NFL career. We look forward to helping him achieve his football goals by providing him with customized testing and research and a fueling plan to help him elevate his game.”
It will be exciting to see how high the Carolina Panther team can reach this year, and if Cam Newton’s off-season nutrition regimen can add to his performance on the year, then we could be in for another record-setting year by Cam Newton.