As it turns out Victoria’s Secret is that she’s a Dallas Cowboys fan or – at least – it would appear that way.
Jerry Jones announced that the Cowboys and Victoria’s Secret would collaborate to open the first ever Victoria’s Secret PINK store inside of a professional sports stadium or venue.
That’s right Victoria’s Secret, the store where your wife, girlfriend or significant other buys all those lacy undergarments, is coming to Cowboys Stadium.
“We think it’s cute as a bug and very in place to show it and sell it out there,” Jones said Friday.
This is a great move by Jones, in my opinion, because it not only says the Cowboys are revolutionary in appealing to women, but also invites its female fans to show their team pride during the most intimate of moments.
It will undoubtedly cause a few chuckles throughout the league and among owners and players, but one would truly have to foolish to underestimate what a move like this does for the NFL.
According to a team release the store will feature a “fully articulated lifestyle collection for young women that include bras, panties, loungewear and sleepwear.”
The ceremonial ribbon cutting will take place before kick off against the Chicago Bears. In case you need more motivation to visit the store, Victoria’s Secret models Elsa Hosk and Jessica Hart will be on hand for the grand opening.
So, the next time you find yourself in Cowboys Stadium you’ll be able to shout out can I get a hotdog, a beer and “how bout them undies?”
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