Players who are on the winning team in Super Bowl XLVII take home a cool $88,000. The players on the losing side will still get a paycheck of $44,000 for appearing in the game. San Francisco 49ers quarterback Colin Kaepernick is now being lured with a new Super Bowl payoff.
When Kaepernick takes on the Baltimore Ravens February 3rd, he will be playing for a Super Bowl, a bonus check and free food for life. Popular burger chain Red Robin is now offering Kaepernick free food for life with a 49ers win. The chain, based in Greenwood Village, Colorado, took out an ad in the San Francisco Chronicle. The ad reads, “So here’s our golden offer: if you emerge as the winning QB on Sunday, we’ll give you free Red Robin for life. We’re game-are you?” The quote is from the company’s CEO Steve Carley.
Apparently Red Robin got word that Kaepernick is a fan of the chain’s burgers. For Red Robin it makes perfect sense to make this deal. The chain is not giving away a million dollars or spending $4 million on a Super Bowl commercial. Instead they are capitalizing on the most talked about player in this year’s Super Bowl. They get “free” marketing and publicity for the relative cost of Kaepernick’s food.
Kaepernick emerged as a star in the 2012 NFL season after taking over for injured starter Alex Smith. With Colin becoming the new starter and a potential Super Bowl champion, Red Robin is perhaps getting in on the ground floor of a partnership or endorsement deal. Calvin Johnson has a local deal in Michigan with restaurant chain Brann’s Steakhouse. Peyton Manning has a deal in place with Papa John’s and appears in national commercials.
If I was Kaepernick I would take the offer. With 470 locations (as of 01/21/12) around the country, chances are he’ll be able to find one when he is playing at home or on the road. There are 70 in the state of California and 11 in the San Francisco area.