Jacksonville Jaguars Plan On Unveiling New Logo, Uniforms In 2013

Jacksonville Jaguars

Melina Vastola-USA TODAY Sports

New Jacksonville Jaguars owner Shahid Khan has made several changes to the franchise since buying the team a year ago, but he is ready to announce possibly the biggest change in the team’s history.

According to Khan, the Jaguars are planning on unveiling a new logo and uniforms that the team will use moving forward. The Jaguars have had the same jaguar head logo on their helmets since the franchise’s inaugural season in 1995.

The change in appearance will be the next in a long line of changes that have happened since Khan purchased the franchise. Khan has already made significant upgrades to the Jaguars facilities at EverBank Field and made moves to help increase the Jaguars fan base abroad by announcing that they will be playing one game in London for the next four seasons. Khan has also done a complete overhaul of the football operations by hiring a new general manager and head coach this offseason in hopes of fielding a more competitive team moving forward.

Khan and team president Mark Lamping are holding a press conference Tuesday afternoon to address the state of the franchise, but the team likely will not be unveiling their new uniforms until April.

There are rumors that the new Jaguars logo and uniforms will be a drastic change from what they currently have that could alter the identity of the franchise. Last year the NFL’s new uniform provider Nike made significant changes to the Seattle Seahawks uniforms and the Jaguars new uniforms by all accounts will have significant differences from their current uniforms.

The Jaguars have struggled as a franchise over the last decade, so perhaps a completely fresh start is what they need to get the ball rolling in the right direction.

You can follow Joey on twitter @joeyfarbo.


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