For years under former owner Wayne Weaver, Jacksonville Jaguars fans were conditioned to accept the status quo.
For that, Jaguars fans were rewarded with a decade that was mired by mediocrity that largely went unchecked by Weaver as he kept guys like Jack Del Rio and Gene Smith around for longer than he should have. New Jaguars owner Shahid Khan is not content with the status quo and Jaguars fans got a glimpse into what the future of this franchise holds in Tuesday’s “State of the Franchise” press conference.
Khan is making a bold move by changing the team’s logo for the first time in franchise history. The Jaguars new logo is more realistic and fierce while still holding the characteristics that give homage to the history of the franchise.
The new franchise motto, “Stand United”, will be a rallying cry for the new Jaguars. Khan said the new Jaguars are going to be proud, bold and committed which is a perfect description of the Jaguars extremely loyal fan base.
Despite the lazy national perception and a horrible 2-14 record in 2012, the Jaguars had the 20th best attendance numbers in the NFL and have not had a home game blacked out since 2009. Khan has plans to help make the fan experience at EverBank Field one of the best in the league.
On Tuesday, Khan and Jaguars team president Mark Lamping unveiled a plan to have the largest video board in the NFL, replacing their outdated and undersized scoreboards currently in use. The Jaguars also announced new plans for field-level seating and other premium seating options that will help increase revenue that will make them a more stable franchise.
The most important changes the Jaguars can make this off-season involve making them a more competitive franchise on the field, but everything Khan has done in the past year since buying the franchise has shown that he is more than willing to do whatever it takes to bring a winning franchise back to Jacksonville.
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