At the head of a promotional deal between sandwich-meat giant Dietz & Watson and the Philadelphia Eagles, along with Eagles C Jason Kelce, stands an interesting and compelling campaign entitled ‘Beard Yourself,’ which asks Eagles fans to superimpose a beard onto a photo of themselves and post the picture to Facebook.
These virtual beards are in honor of Kelce, who has famously rocked a massive, caveman-resembling, beautiful mane of a beard while with the Birds.
As a beard-wearer and a beard-supporter, I think that the campaign is a great idea as it reaches out directly to fans in an effort to make them more involved with the Eagles organization. The only thing that would make the campaign better would be if fans were asked to actually grow real beards to the incredible length of Kelce’s.
Every member of ‘Kelce’s Beard’s Crew’ who participates in the beard-sanity will have a chance to win weekly prizes, with the grand prize winner being awarded a face-to-face meeting with Kelce.
In a devastating occurrence, Kelce went down with a torn ACL in Week 2 of last year’s 2012 NFL Season, forcing him to miss the remainder of the Eagles’ schedule. It is safe to say that the Eagles would not have done nearly as awful in 2012, finishing with a record of 4-12, if Kelce wasn’t injured so early in the year and if All-Pro LT Jason Peters wasn’t lost before the season even began.
While Kelce’s ‘Beard Yourself’ campaign is certainly a great promotional effort, the Eagles should be spending most of their time on molding a successful new generation of athletes.
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