The Message Is Clear For 2013 Denver Broncos

By Joe Morrone
Brian Spurlock-USA TODAY Sports

We’ve been talking since Jan. 13, the day after the playoff loss to the Baltimore Ravens, that 2013 for the Denver Broncos would be all about one thing: winning the Super Bowl.

Usually, those kinds of proclamations come from the fans and the media, and the team usually downplays those types of expectations. That’s not the case for the Broncos, as it starts from the top.

Broncos Executive Vice-President John Elway, according to multiple reports, addressed the players before the start of mini-camp, and the message was clear. What Elway said exactly is unknown, but it is safe to assume that a third-straight AFC West division title is not the goal.

The usually reserved John Fox backed his boss when he told ESPN’s Sal Poalantonio that, “If we are not hoisting the trophy at the end of the season, then the season is a failure.” If New York Jets head coach Rex Ryan said that, then no one would care, but this came from a guy who is the master of the no answer, answer.

It’s clear that Elway is sending a message by speaking to the players, but that message has also been relayed to Fox.

Elway is known for many things and two at the top of the list are an unbelievable will to win and a lack of patience for anything other than winning. He believes, and rightfully so, that he has put the pieces in place to win a championship. Elway also knows that the window won’t be open for much longer; Peyton Manning is 37, Champ Bailey is 35 and a lot of the free agent signings are on short-term deals.

There is no more waiting for the offense to gel, no more waiting for Manning to adjust to his surroundings and no more excuses. The time to win a Super Bowl for the Broncos is now, and it’s Elway and Fox who are setting the tone.

The attitude seems appropriate as the NFL celebrates the 100th birthday of legendary coach, Vince Lombardi who once said:

“There is no second place, there’s first and there’s last.”

That single quote describes the 2013 Broncos.

Follow me on Twitter @Jemorrone7

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