Victor Cruz has finally signed the one-year tender the New York Giants offered him for just under $3 million. The two parties have nine months to work out a long-term contract that satisfies all involved. Apparently, the team’s threat of cutting the tender from $2.879 million to $630,000 was enough to bring Cruz to the table. The Giants and Cruz are still very far apart as to terms for an extended contract; about $3-$4 million per year separates the two parties.
The star wideout has strong ties to the New York metro area. Born not far from the Meadowlands in Paterson, N.J., Cruz has worked his way up from being an undrafted free agent to a charismatic media darling, dancing his way into the hearts of Giants fans with every touchdown. His media presence in the nation’s leading market has landed lucrative endorsement deals with Pepsi, Campbell’s Soup, Time Warner Cable and Got Milk. These endorsements are said to make him an additional $1 million per year.
He even wrote a book and started his own clothing line. You are not alone if you are thinking, “What can’t Cruz do.” Ironically, a long-term contract with the Giants may fall into that small category due to Cruz’s inclination to capitalize on his fame.
What can happen in a year’s time? Next year, the Giants will have to sign Hakeem Nicks to a long-term contract. Will the team have enough cap room to sign both players? Will they use the franchise tag on Nicks or Cruz? Giving the team another year to negotiate a contract with the designated player?
2013 is a very important year for the Giants as the Super Bowl will be held at Metlife Stadium in the Meadowlands this year. Coincidentally, it’s effectively a contract year for both star receivers as well. There are a few ways Cruz can prove his worth for the team, one way would be doing the Salsa for a new contract at the Meadowlands in February