Washington Redskins Practice Smart Community Outreach in 2013
Located in Richmond, VA, the Washington Redskins broke ground on their new Bon Secours Washington Redskins Training Center in January of 2013. With remarkable speed, construction is now complete and the facility is ready to use, not only by Redskins and team affiliates, but also by the local community.
Through construction of the $10 million state-of-the-art facility, the Redskins have vastly opened up their community outreach efforts. Training camp is only three weeks long, allowing for roughly 48 weeks local non-profit events, kid-oriented physical fitness programs, and times where local residents can use the grounds.
So why are the Redskins so smart for building this facility?
Well, this will be the first time in 12 years that the camp will be located outside of the D.C. Metropolitan area. By moving farther south, the Redskins are expanding their fan base and making the claim that they are not only a D.C. team, but also Virginia’s home NFL Team. Local Richmond residents living in the Virginia state capital will be reminded all year round that the Redskins are their NFL team.
Redskins analysts estimate that the center will attract over 100,000 new fans a year, with 60 percent of them being traveling tourists from a radius of 100 miles from Richmond. Thus, the Redskins will be expanding their fan base territory and creating new avenues through which money, marketing, and merchandise will flow in the future.
The Redskins are already the second-wealthiest NFL franchise just behind the Dallas Cowboys, and hopefully can soon become America’s favorite NFL team.
Richmond will benefit from added media attention, bringing them onto the national spotlight for at least the duration of the Redskins’ training camp. Local businesses will also greatly benefit from the added revenue of tourists, services procured by the team — such as team dinners and outside events — and new city investments.
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