There aren’t many true sports fans that like corporate named venues. AT&T Stadium for example, doesn’t quite have the same feel to it as Cowboys Stadium, but fans of the popular team are going to have to get used to it. Jerry Jones and the Dallas Cowboys have reached an agreement with AT&T for naming rights to the team’s home and the change is effective immediately. The deal is reportedly worth between $17 and $19 million per year, but it’s unclear how long the agreement is for.
If you’re someone that didn’t see this coming and you’re upset about it – you need to get with the times. I couldn’t believe this hadn’t been done already. Naming rights is almost as big of a deal as building the structure itself in today’s world. But regardless, AT&T Stadium is the new ‘home’ of the Cowboys. However, the reality is that most people will still probably call the stadium by its old name.
This new name is just part of the times. It’s a money making opportunity for Jerry Jones and it’s an opportunity for AT&T to get its name all over the venue. But at the same time, this new deal will also double the stadium’s wi-fi network and continue to expand the Cowboys’ mobile app. Mobile device friendly stadiums are the new standard and this deal ensures the Cowboys will stay on top of that technology as it evolves.
Should fans like the new name? No they shouldn’t, but they should also accept that a change was inevitable and it’s really not that big of a deal. Heck, fans can call the stadium whatever they want, because the Cowboys are getting paid regardless.
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