It’s come to the media’s attention that Marshawn Lynch eats Skittles, better known as his “power pellets,” during games to give him that extra edge. To think that Skittles could help a player on the field is almost ludicrous. Before you fall out of your chair laughing, dietitians have actually researched and found that Skittles may help a player during a game due to the fact that the candy has glucose and a little fructose which together will give someone a little extra energy.
Darren Rovell of ESPN reports that Mars, Skittles manufacturer, will announce a deal that includes a $10,000 donation to Lynch’s Fam First Foundation every time Lynch scores a touchdown in the Super Bowl on Sunday. It is also reported that Skittles will auction off a Skittles covered helmet and football along with a Skittles covered megaphone in honor of Seattle’s 12th man. The deal will also include an undisclosed endorsement fee.
In Seattle, some supermarkets have reported that they have run out of Skittles during home games due to the fact that so many Seattle Seahawks fans have purchased bags of Skittles to throw “rainbow showers” on Lynch every time he scores a touchdown.
For Mars, striking a deal with Lynch could bring in a big profit for the company. Kantar Media, a media monitoring company, said that Lynch’s presence in the Super Bowl could be worth as much as $5 million to Skittles.
Who knows if the country’s 14th best selling candy will provide Lynch that extra boost necessary to fight through the Denver Broncos defense. The one thing we do know is that if the Seahawks win on Sunday, there won’t be any Skittles in a 100 mile radius of Seattle. It will be raining Skittles, literally.