If you’re like me, you thought this year’s Super Bowl commercials were terrible. First of all, companies release these commercials online days ahead the actual game. Half of them aren’t even technically Super Bowl commercials. Then of the ones that were aired during the big game, I’d say about 10 percent of them amused me on some level. They just flat out weren’t that great. That is, unless you were watching the game in Savannah, Georgia.
Check out this ad from a local lawyer who bought the entire two minute spot following the game’s first break:
The lawyer’s name is Jamie Casino, and no, he doesn’t mess around.
Was his commercial completely over the top and ridiculous? Absolutely. But that’s what SB commercials are all about. This guy drew more of a reaction from me in the first 20 seconds of his ad, than all of the other commercials combined. He promoted the heck out of his business, all while telling a supposedly true story about his brother. Overall, it was just a job well done.
It’s tough to put your finger on exactly what was wrong with the rest of the national SB ads this year. I do believe that airing them early is a mistake on some level, but at the same time, there’s got to be a financial reason why companies are taking that approach. Maybe there’re more to be made by releasing a SB commercial before the game? Regardless, companies need to step up their game in 2015 and take a page out of Casino’s book.