When you are a former Heisman Trophy winner, future top-10 pick in the 2014 NFL Draft and have an electric personality, there are always going to be endorsements coming your way, especially when your name is Johnny Manziel.
The first marketing deal of Manziel’s career has come in from Nike, who beat out Adidas, Under Armour and Warrior to outfit the superstar and use him in marketing campaigns. And while for many this would be news that slides under the rug, few athletes are Johnny Football.
Aside from Tim Tebow, there has not been an amateur athlete in the last 15 years who has the name recognition of Manziel, who will now become a very rich man with this deal. The man simply lit college football on fire for the last two years, compiling eye-popping totals of 63 passing touchdowns, 30 rushing touchdowns, 7,820 passing yards and 2,169 rushing yards. Combining this with a personality that is better suited for television means that Manziel is guaranteed to be on commercials and billboards aplenty in the coming years.
It has already been reported that this is the highest-paying marketing deal for anyone in the 2014 NFL Draft, and with the man in charge of negotiating the deal, Maverick Carter, being the manager for LeBron James, the only question in this deal is how many zeros will be in the contract. Early guesses have suggested that the deal will bring in close to $20 million in profits for Nike in the coming year alone, which doesn’t even bring into consideration if he actually succeeds after being drafted.
You can now bet that there will be shirts reading Johnny Football throughout every Dick’s Sporting Goods and Champs Sports throughout the country. Given the fact that Nike is already the official uniform supplier of the NFL, the opportunities to market the young superstar will be endless. They will take advantage by selling jerseys, t-shirts, and anything else the company can mark a sticker.
And if Manziel is even moderately successful on the football field, then there no doubt that you will be buying these items for yourself and loved ones for the next decade.