The GM for the St. Louis Rams has hinted that the organization has a chance to sign wide receiver Kenny Britt. While there are some positive aspects in this deal for Britt, the young receiver will be unable to have the type of season that he is hoping for.
I am not debating that Britt would immediately become a top playmaker for the Rams. At 6-foot-3 , 223 pounds, the former wide receiver for the Tennessee Titans would gave Sam Bradford a strong offensive weapon at his disposal. With Bradford returning from an injury, adding Britt would give the young quarterback a receiver who is able to convert short receptions into big gains. This move would benefit the Rams, but Britt would quickly become frustrated with his involvement in the offense.
In the 2013 season, the favorite receiver of Bradford changed from week to week. In the first seven games, Jared Cook, Chris Givens and Austin Pettis all had various weeks of leading the team in receiving yards. Normally a quarterback will lock on to one specific receiver throughout the year, but Bradford found a new favorite target each week.
Even with Kellen Clemens leading the charge, there was not a single player for the Rams who totaled over 700 receiving yards or caught more than five touchdown passes. While Britt would be the top receiver with the Rams and could become a favorite target of Bradford, that doesn’t mean he will post great numbers. The Rams like to spread the ball around, and Britt would quickly become frustrated if he doesn’t receive the targets he expects.
If the mindset of Britt is to become the best receiver in football, then he will not receive the targets or attention that would allow him to do this. If Britt wants to have a minimum of 1,000 receiving yards and seven touchdowns, then he should try to convince the New England Patriots to sign him.