You can keep your gargantuan scoreboard and giant pirate ship; you can even have the stadium best suited for noise. But when the Jacksonville Jaguars are done installing a two-level party deck that includes two pools and 16 cabanas in the north end zone, your venue will have nothing on EverBank Field in beautiful Duval County.
Right at 9,500 seats are being taken away in order to make room for the luxurious, in-game resorts, but don’t think for a second the Jaguars are going to miss them. For a company or group of fans wanting to rent out one of the four poolside cabanas on the first level, it’ll cost $12,500 a game ($250 per person). Upper level access will be drastically less expensive with fewer tickets, but you will not have pool access. That will cost $3,000 a game, or $150 per person.
And get this: Chad Johnson, the team’s senior vice president of sales, says 65% of the in-stadium cabanas have already been booked for the 2014 season.
Johnson told ESPN’s Darren Rovell, “We’re targeting businesses who want to entertain some of their clients or even their own employees. What we’ve built here you can’t get anywhere else.”
No kidding. Some of the weakest parts of the Jaguars’ stadium of the past are being turned into thrones from which fans can enjoy the game, even if the team isn’t exactly where it wants to be when it comes to on-field results.
When renovations are complete, EverBank field might look like a stadium of the future with the world’s largest HD LED video screens, new seats on the field and tables in the club section to go along with the pools and cabanas. In all, $63 million will be spent on the upgrades, and the fans who attend the games will agree the renovations are worth every penny.