Reebok Unveils J.J. Watt's Signature Shoe

J.J. Watt is a rare talent among current defensive players in the NFL, and now he’s gone a route players in the NBA more typically pursue to extend their personal brand.

At an event in New York City on Thursday, Reebok unveiled a signature training shoe for Watt called “The J.J.”

Reebok unveils the JJ I training shoe, Watt joins Shaq, AI & Yao as Reebok athletes who have had their name on shoes pic.twitter.com/dxUJYPcufW

— Darren Rovell (@darrenrovell) June 23, 2016

Watt attended the event, and he told reporters he considers the rare honor “the coolest day ever.” According to ESPN’s Darren Rovell, “The J.J.” will hit stores on July 15 with a $99 price tag.