The NFL is a year-round mover of the sports needle, but right now on the calendar is a downtime for the league. So we get fluff stories on occasion, with training camps around a month away from starting, and Seattle Seahawks quarterback Russell Wilson took to Twitter to unveil a new piece of his personal brand.
— Russell Wilson (@DangeRussWilson) June 26, 2016
A few other athletes have gone with a logo that incorporates their initials and jersey number in a sort of Rorschach test, inkblot style. So Wilson is following a trend, and Seahawks fans will surely flock to buy merchandise featuring the logo now.