Denver post writer, Adrian Dater, tweeted after the game that he felt the stale atmosphere in the Pepsi Center had something to do with the team’s play at home.
Kyle Quincey was quoted in the paper as saying he felt like the air was sucked out of the arena whenever the Avs came home.
Even I found myself just being processed through the action in the arena. The Pepsi Center has not changed the songs they play from previous years. They have the same features and protocols. I do not go to Avs games for the atmosphere, but the same show, night in and night out, is a flaw in their marketing strategy.
Kroenke Sports has a terrible marketing department. Neither the Nuggets nor the Avalanche has gotten the attention they should because Kroenke’s advertising and fan engagement is based on a message of entitlement and a lack of innovation. The current Avs motto, “Worn with Pride”, is a joke considering how the Avs played at the end of last season. It makes “It’s All about the A”, look brilliant.
Do I think, ” this is the reason the Avalanche lost last night?” No. I think poor play by the top two Av’s lines, coupled with their mismanaged defense, won the game for the Hawks. The Avalanche were also terrible about icing the puck last night.
Goalie Seymon Varlamov kept the team in the game once again. While the Blackhawks second goal was a soft one, Varlamov made a number of incredible saves. This game could easily have been 5-1 without the empty net goal.
Ryan O’Reilly, the best player of the night, was found running up and down the stairs after the game by Denver Post writer Mike Chambers. He was a minus two on the night and not happy with himself. Really, only one of those was his faut as the second was the empty net goal.
This is the a dedication I would like to see out of Duchene, who had another bad night on the ice. If O’Reilly keeps up his on and off ice leadership, he should be named captain of this team.
It was a tough game in front of 17,000 at Pepsi Center. If the Avs cannot win at home, fewer people will be going to the games, once again.