The Los Angeles Kings have a great sense of humor apparently. Rainn Wilson, better known as Dwight Schrute on The Office, is a big sports fan. He realized that he had never been to a hockey game so he asked the Kings to hook him up with tickets. They did him one better, by giving him tickets encased in Jell-O.
On the show, Wilson is known for putting stuff in Jell-O. The fact that the Kings used this to their advantage is tremendous. This is probably the best form of ticket delivery in a long time. In fact, I hope this catches on. It is the perfect way to deliver things. Jell-O rarely moves, so it is not like the tickets will get lost.
When other actors or famous people want tickets, give them to them in a way that one of their characters would appreciate. The Rainn Wilson Jell-O approach could work for a lot more people. There is a reason that hockey is one of the better run sports on social media. Using Twitter and popular culture to make a name for themselves is never a bad thing.
The best thing is that Rainn Wilson enjoyed himself at the playoff game. They may have just created a new hockey fan. It is definitely worth it since they got to use the Jell-O tickets. I can not get over how funny that is. That takes some real creativity with everyone involved.